Our Values

The way we shop has changed drastically in the past few years.

Contrary to popular belief, the rise of online shopping is not just all about convenience – it’s also about accessing a growing selection of products that truly reflect your values and beliefs, all from the comfort of your own home.

From reducing your carbon footprint to supporting the small, independent ethical businesses that make our society unique, shopping online can ensure your impact on the planet is as positive as it can be.

At its very core, our vegan marketplace believes in providing conscious customers with a wide selection of high-quality, ethically sound choices, so that making the right choice for you and your loved ones is as easy as browsing our featured products!

So, what do we believe in?


All the products listed on our online vegan marketplace are 100% vegan and cruelty- free. This means that our products not only have never been tested on animals, but also don't contain any animal products or sneaky animal-derived ingredients.

Why shop vegan?

Veganism has certainly come a long way from its humble beginnings as a fringe diet.

In the golden age of online shopping and social media, vegan products have become all the rage among animal lovers, environmentally conscious shoppers, and health enthusiasts alike, so much so that companies from a wide range of different industries have made the leap and joined in the plant-based revolution, offering a variety of vegan-friendly products to anyone who wishes to reduce their animal products consumption in favour of more environmentally-friendly, ethical alternatives.

If you choose to purchase vegan products, you will be making the most environmentally friendly choice you could ever make: just one person going vegan or seriously reducing their animal products intake can save over 200,000 gallons of water each year, cut greenhouse gas emissions by 50%, and reduce land use by a whopping 75%.

That’s so much more than uncomfortable cold, brisk showers could ever achieve!

Choosing vegan and cruelty-free products is also the best thing you could ever do to save animal lives: from preventing species extinction to saving our depleted oceans, avoiding animal products and products tested on animals can (unbeknownst to many) do far more than just saving the life of one rabbit. Animal testing has long been deemed unnecessary and unnecessarily cruel, so it’s time to shine the spotlight on the pioneer companies that have given up this inhumane practice for good.

Choosing vegan products as part of your diet will also work wonders on your health too. Following a plant-based diet has been proven to prevent and even treat symptoms of some of our society’s biggest killers: type 2 diabetes, heart disease, obesity, and high blood pressure.


All our featured products are handmade or made in small batches by independent makers in the UK whom we value and admire.

Why shop artisan?

In a globalized world where most products are mass-produced and mass-distributed, consumers have sadly started to lose touch with the beauty and benefits of shopping independent and artisan.

Enter the rise of conscious consumerism: consumers are becoming rapidly more aware of the environmental and social impact of their shopping choices, and it’s now the ethical values of companies that are being put on the spot – environmental sustainability, ethical sourcing, and fair living wages are what make or break the decision to buy.

Shopping artisan can not only help lower the environmental impact of production and shipping, but also guarantee that each product is unique and handcrafted with the utmost care, unlike the majority of mass-produced food and lifestyle items you can get in retail chains and major supermarkets.

Artisan products will usually be made using natural ingredients that are sourced sustainably and with a keen eye on what’s good for our environment, and by purchasing them, you’re also guaranteed to be supporting small, family-owned businesses and precious local economies.


As an essential step in our collaboration with these small companies, we always ensure that all our featured products are as kind to the environment as they are to animals.

Why eco-friendly?

Eco-friendly has certainly become an industry buzzword that can mean everything and nothing at the same time.

Our online vegan marketplace aims to go beyond the marketing buzzword and dive into real change, offering products carefully selected and clearly presented for their environmental efforts, whether it be sustainable products made from recycled materials, sustainably sourced ingredients, or 100% plastic-free packaging.

In most cases, the majority of our featured sellers will meet several eco-friendly criteria, so we have created custom tags for each product to make eco-conscious browsing the easiest and most accessible it can be!

Just search for the perfect product by exploring the tags “plastic-free”, “palm oil free”, ”recyclable”, “only natural ingredients”, “sustainable packaging”, or “made from recycled materials” – you’re bound to find something to your liking that won’t sacrifice quality for environmental consciousness.

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